Workhuman is changing the way the world is thinking about rewards and recognition. We are redefining what social recognition means in the workplace and beyond. Workhuman seeks a Vice President, Customer Acquisition, Retention & Advocacy to lead our customer acquisition marketing efforts in support of our sales organization across all stages of the customer journey – acquisition via demand gen, retention and advocacy. This person will own and lead demand gen, account-based marketing, field marketing, experiential (events), and all aspects of marketing that touch existing and future customers. This senior level marketing role will work collaboratively with the VP of Brand Marketing to ensure total alignment with all brand messaging and activation elements.
We are seeking a strategic marketing disruptor who can get things done. Our ideal candidate will be an entrepreneurial innovator with a solid marketing background with a proven record in driving profitable sales and working directly with sales teams and customers.
Our ideal candidate will have deep experience in driving profitable revenue via demand gen programming as well as an in-depth experience in experiential/event marketing. In addition, the ideal candidate will understand what it takes to successfully market to large enterprise customers and have a deep understanding of the strategic sell to turn these customers into advocates. This person will be customer-centric, strategic and understand how to support sales organizations with innovative marketing. You are able to pull together cross functional teams, you have the ability to drive customer awareness, acquisition and subsequent advocacy. You are a powerhouse leader with the ability to teach, motivate and lead a strong marketing team. You are agile, collaborative, confident and driven but also have the humility to listen to the customer and others around you before making decisions.
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Who We are:
Culture creators. Visionaries. Innovators. Game changers and changemakers. A Unicorn or two … That’s who we are at Workhuman®. We love what we do because we’re shaping the future of work – and the world – through our people and global technology. We’re building cultures of gratitude and human connections for leading global brands – and that starts with our own. Here you can be yourself, learn and grow with some of the best people you’ll ever meet. Be inspired to do your best work, celebrate life’s most meaningful moments and truly experience the benefits of an award-winning workplace and caring culture rooted in respect and gratitude. This is the place where you can make a positive difference to colleagues, customers and the world every day. You might just be the next human we’re looking for – because all the things that make you human and unique are the very reasons you belong here!
Workhuman® is the world’s fastest-growing integrated Social Recognition® and continuous performance management platform. Our human applications are shaping the future of work by helping organizations connect culture to shared purpose. With a consistent stream of gratitude fueling unparalleled, provocative workplace data and human insights, Workhuman® Cloud is a critical software engine for global companies seeking to motivate and empower their people to do the best work of their lives. Workhuman® (formerly known as Globoforce) was founded in 1999 and is co-headquartered in Framingham, Mass., and Dublin, Ireland.
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